By Noosa

Develop a creative iPhone and iPad mobile application that is symbiotic with the strategic shift currently facing Tourism Marketing, whilst assisting the local economy adjust to the new economy.

Challenge

Develop a creative and intuitive application that provides information to tourists that is easily accessible and complimentary to the Noosa brand, whilst helping local business better compete in the new economy.

Solution

An all inclusive Hospitality & Tourism mobile application that keeps guests informed on anything relevant to enhance their stay whilst visiting the resort town of Noosa

Results

iApps Pty Ltd and Tourism Noosa, (a subsidiary of Queensland Tourism) worked in partnership to deliver Australia’s first iPhone/iPad application that gives tourists access to a complete directory of events, activities, and promotions relevant to enhance their stay whilst visiting the luxury coastal resort town.

Transferring the Noosa brand and identity onto an iPhone and iPad Mobile application has re-affirmed Tourism Noosa’s commitment to innovation, preservation and active promotion of one of Australia’s most sought after holiday destinations

Enhancing the Hospitality & Tourism sectors of the Sunshine Coast Economy

Noosa hosts 1.8 million visitors per annum and generates approximately AUD$800 million to the Sunshine Coast’s economy each year[1]. As a branded domestic and international holiday destination, Tourism Noosa realized the need early on to develop an application that enhances a guests stay, by informing them of exactly when, where, why and how to get to local restaurants, attractions, resorts, walking trails, beaches, public transport and many more. This has worked in favor for Tourism Noosa and The Sunshine Coast, with domestic markets and international markets (especially Asia) now able to access and plan their trips, all from the comfort of their BY NOOSA iPhone application.

Facilitating the discovery of local business and recreational opportunities

BY NOOSA combines professional photography with interactive design to not only upsell the regions natural beauty, but also affords local business the opportunity to list their services in an intuitive and appealing way. Utilizing color coding and satellite mapping to highlight the Sunshine Coasts regional attractions, holidaymakers can now identify recreational walking tracks, resorts, beaches, restaurants and many other services from anywhere in the world. This, when juxtaposed with the aforementioned visitor statistics, positions Tourism Noosa as a market leader for mobile technology in hospitality.

Achieving enterprise and promotional objectives

BY NOOSA is assisting local enterprise gain business from domestic and international travellers that locate their service through the application itself. This has not only helped boost business following the 2008-9 Global Financial Crisis, but has also assisted Tourism Noosa in showcasing the range of high profile activities and events that occur in Noosa on a yearly basis. (Noosa long board festival, Noosa Triathlon, Noosa Food, Cheese & Wine festival and the Eumundi Markets)

These objectives were achieved by

  • A branded catalogue of local business and recreational opportunities
  • Free download ensured rapid user uptake and adoption
  • Re-affirming the Noosa brand through supplied professional photography
  • Promoting the app on national television and Tourism Noosa’s website

[1] Tourism Noosa Ltd – 2011

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