Increased Efficiencies + Decreased Costs + Increased Profitability = Return on Investment

Return on Investment is our number one consideration when engaging with any client. We are very different from the standard “development shop” that clambers for your business and cuts costs to try and build what you have asked for.

Instead, it is part of our core requirement that whatever we do needs to deliver value back to you well in excess of the amount it costs.

Our philosophy is, “If there is no return on investment, there is no point doing it”.

Many organisations will agree that “yes, you need an app!” and proceed to tell you how much it will cost. But how can this deliver value to you? Our first steps are to dig into your requirement and ask 3 fundamental questions:

1) WHY?

Don’t build an app for an app’s sake, this is like the dot com all over again. Everyone scrambling to “get an app” just because it’s the trend.

It’s important to understand the mobile platform is a new paradigm again, and just as each platform has arrived, each one has been badly utilised and lots of money wasted using it like the previous platforms. History has proven time and time again that this will simply waste your money with no return on your investment and not only that, it will disappoint you and lead you to discard mobility as “not for you”. This just means you miss out on the true potential of the new media.

2) WHAT?

Now, although we are proven experts in this field, even we struggle on occasion to work out how a mobile application may help some businesses.

The key here is that it is absolutely essential to focus on what the platform is FOR, and match that to the needs of your staff or customers (your target) and deliver an application that gives them value. We use terms such as “Zero-tap”, “Push, not Pushy”, “Frequent and Simple”, etc to capture the essence of delivering an application that delivers value.

By focussing on the return on investment to the end user FIRST, we ensure adoption and then determine the return on investment for you. This may sound simple or backwards, but it absolutely holds true. The first step MUST be adoption. Without adoption and use, it’s all a waste of time.

For example, “Frequent and Simple” is a term that captures the essence of a mobile application requirement. This provides a litmus test that quickly highlights if the application may be worthwhile. A “car yard” application will most likely fail the “Frequent and Simple” test, as there is not a large demographic that frequently purchases cars. Why would they have the application on their phone to buy a car every couple of years. Where is the engagement? Yet we have been approached by many car yards thinking they “need an app”.

On the other hand, the original application choice may have simply been misguided. For a car yard, looking at applications that assist in managing servicing from a customer point of view, with built in log books, etc, combined with the ability to select available time slots to book in for a service, reminders for checking oil and coolant, etc may all be useful. Combine that further with applications to manage the rosters for service technicians, provide parts and assembly information and scheduling in the workshop – THEN are you on the right track.

3) RETURN?

Even after coming up with the best mobile application ideas (and this holds equally true for Government Departments, commercial offerings or internal applications), there needs to be a measurable return to the investor. There is no point throwing money at an application to fund it if it is unsustainable (such as a free service with no revenue potential), or returns less than it costs. In these cases, you would have to ask seriously why would you do it?

Direct returns may be increased sales, reduced staffing, lower management overheads and more. However, returns can also be indirect but still measurable. Google charges nothing for search, yet it’s a very wealthy, long running and successful company. However, returns for you are not just through advertising (although that may work to a point and may be useful), but sponsorships, government grants, and sale of metrics or analytics can all provide returns. Some of our customers multiply their returns by leasing use of the systems they build to other businesses, creating a brand new revenue stream for the applications they built to improve their own business.

An essential part of our engagement is to help you identify not only how you are going to get a return, but all the avenues you may not have considered.

iApps: Delivering Return on Investment

Mobile Applications present an incredibly powerful new opportunity to drive efficiencies and engagement, reduce overheads, streamline operations, engage at a deeper level both internally and externally and build entirely new business—but only if they are developed the right way and for the right reasons.

By focussing on these 3 main questions, iApps works with you to identify cost savings, improved efficiencies, greater engagement and a real return on investment.

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